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"No, Pay-Per-Click, Not Paper-Clip.."
Wizzit – My Bank In My Pocket
Did you know that 5 billion people of the World’s 6.5 billion population do not have a bank account? It is estimated that in South Africa: 30 million people have a cell phone 11 million people have a bank account
Posted in: Mobile
“Square” Mobile Credit Card Reader
February 21, 2011
Created by the founders of Twitter, “Square” is a mini credit card reader, which can attach to iPhones, iPads and Android devices to receive credit card payments. Ideal for small and medium-sized businesses, Square sends the money to your bank account. It tracks tips and taxes and sends receipts via text or email. You can go […]
Posted in: Mobile
App Ads
February 17, 2011
Summary: The following takes a look at mobile advertising opportunities. It is possible to put ads into apps with a variety of calls to action ranging from click-to-download to click-to-landing-page. Advertisers are adding a mobile layer to their marketing mix by targeting mobile users via Google AdWords and via the AdMob network of over 50,000 […]
Posted in: Mobile
‘The Heart Phone’?
January 12, 2011
Have you heard about the two schoolboys who are developing a smartphone defibrillator? Owen Killian and Lucas Grange of Belvedere College in Dublin, Ireland were interviewed on RTE’s Nationwide about their young scientist project. The Heart Phone? These days, portable defibrillators are much more readily available in public places but there is still the issue that, […]
Posted in: Mobile
Could Streetview Be A Guide Dog?
October 3, 2010
Could Streetview be a guidedog? Could it see streets for visually impaired or blind people? Using LookTel, could all Streetview images be tagged and labelled with voice?
Posted in: Google Maps
“Don’t Touch Me!”
April 21, 2010
"The fanciest touchscreen is still going to have to work with hands – big fingers, tiny fingers, clumsy arthritic digits – the hand and touchscreen go ‘hand in hand’. Until a new way of controlling touchscreen is invented, I think the clumsiness and vast differences between human hands will limit touchscreen’s useful application in everyday life."
Posted in: Mobile, Touchscreen
Message In A Pocket
April 15, 2010
Statistician Hans Rosling, argues that our vision is somewhat skewed; the divide between rich and poor is in fact narrower than ever before. He calls for open access to global statistic databases by making them accessible with search functionality and design. Technology, particularly the Web and mobile are helping people to get out of poverty.
Posted in: Mobile
Mobile Internet Marketing
April 15, 2010
This presentation aims to decipher the similarities and differences between "traditional" online marketing and the newer phenomenon of advertising via Mobiles.
Posted in: Mobile
Google Now
September 28, 2012
People are lazy and getting lazier. “Search is moving from a proactive quest for information to a reactive and intuitive scenario where you device knows about you, your diary, your location, your friends, your purchasing history – and makes helpful suggestions in real time to support your information needs.” Google Now and Google Goggles and […]
Google Chrome Ads
September 28, 2012
Here are some inspirational new ads for Chrome, Google’s internet browser. Chrome’s tagline is “the web is what you make of it”. One ad shows how a new restaurant grew its business using word of mouth via Google Plus reviews; “word of mouth is everything”. Another ad tells the story of how a British mum, […]
Future of Search?
September 28, 2012
Here is a good post about the search engine of the future, which will include intelligent features such as the knowledge graph, emails in search results, voice search and understanding user intent. The search engine of the future will serve you “your search results”, tailored specifically for you, based on your past online behaviour, preferred […]
Google Shopping
September 28, 2012
In order to appear on the new Google Shopping experience, you will need to set up Product Listing Ads. Product Listing Ads can be set up in AdWords, after you have linked to your Merchant Centre account. You will be able to highlight your reliable shipping and excellent customer service with a Google Trusted Store […]
20 Tech Start-Ups
September 28, 2012
Here’s an article about the 20 hottest tech start-ups in London right now. Our favourite is called “Gocardless”, which is an online payment platform that makes it easier for merchants to take payments online via direct debit – bypassing cards and slashing costs. “Simple online payments. Get paid directly from your customers’ bank accounts. No […]
Posted in: Uncategorized, Work
Google Maps Mobile Ads
September 28, 2012
With new search ads in Google Maps for Mobile, mo’ lo’ means mo’ dough for advertisers! A new hyperlocal marker tells users how close they are to an advertiser’s business location. The new mobile maps ads include important calls to action such as ‘get directions’ and ‘click to call’. Go Hyperlocal!
February 21, 2011
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