With remarketing, your target audience pre-qualifies itself by having already visited your website.
May 28, 2010
There are between 100 and 120 multiple-choice questions per exam. It costs $50 to sit each exam and you will have around 1.5 hours to complete each exam. If you don't pass (some would say 'fail'..), you can resit the first 4 exams 7 days after your last attempt. 14 days needs to be left between attempts at the Google Analytics Individual Qualification.
September 7, 2010
Remarketing targets users who have already visited your website. Remarketing tags set cookies on users' machines for up to 540 days (18 months), giving advertisers access to the highest-relevancy form of targeting. You will need a separate campaign, targeting the Google Display Network (GDN), targeting 'only placements I target'. After 500 users have triggered a Remarketing tag, the user list will be activated and remarketing begins.
October 3, 2010
Could Streetview be a guidedog? Could it see streets for visually impaired or blind people? Using LookTel, could all Streetview images be tagged and labelled with voice?
January 5, 2011
Google’s original mission was “to organise all information and make it universally accessible and useful”. If you think about it, information is not just online or in the Internet – places, buildings, people and nature all contain information. Welcome Body Browser! Having mapped the World with Google Earth and streets with Streetview, Google has now… [Read more…]
January 11, 2011
Did you know that there is an Institute for the Future? The IFTF predicts that the 2nd decade of the 21st century will see a great rise in robotics, which will “revolutionise private and public life just as radically as the internet and social media have shaken up the past 10 years”. Rise of Robotics Related… [Read more…]
January 18, 2011
This sign was in a window of a shop in South Africa. Incontinent students, the bane of every shopkeeper. There are even conditions to the 20% discount special offer – “up to” and for “books over £2″. This sounds like one shopkeeper who has seen it all and isn’t taking any prisoners, but maybe there’s… [Read more…]
January 20, 2011
Last night, Mary Portas’ new programme, “Secret Shopper”, about customer service began on Channel 4. I thought the ideas she used to help one retailer were great: 1. Tweet Mirror Customers can try and clothes and see themselves in a mirror, which is also a touchscreen camera. The customer takes a picture and can tweet… [Read more…]
January 21, 2011
Here are some common questions and answers about Google AdWords Remarketing: Q1. Does remarketing only work if a user originally arrives at your site from google? A1. No, from all traffic sources, organic search, paid and direct. Q2. What is the user list? A2. Someone who is ‘tagged’ is added to the list. Their cookie… [Read more…]
February 2, 2011
The Google Art Project has put some of the World’s greatest art online. With new levels of search capabilities, the user can study a painting at a brush stroke level. You won’t get that close to these paintings in the actual museums! Streetview technology enables the user to virtually walk around museums and view paintings… [Read more…]
February 17, 2011
Summary: The following takes a look at mobile advertising opportunities. It is possible to put ads into apps with a variety of calls to action ranging from click-to-download to click-to-landing-page. Advertisers are adding a mobile layer to their marketing mix by targeting mobile users via Google AdWords and via the AdMob network of over 50,000… [Read more…]
February 21, 2011
Created by the founders of Twitter, “Square” is a mini credit card reader, which can attach to iPhones, iPads and Android devices to receive credit card payments. Ideal for small and medium-sized businesses, Square sends the money to your bank account. It tracks tips and taxes and sends receipts via text or email. You can go… [Read more…]
February 21, 2011
Did you know that 5 billion people of the World’s 6.5 billion population do not have a bank account? It is estimated that in South Africa: 30 million people have a cell phone 11 million people have a bank account
February 25, 2011
“Look what I have created, I have made fire!” A Google My Map of some of my favourite haunts.
March 8, 2011
COOKIE TRACKING Anyone who knows me knows that I hate cookie tracking. This is not a hasty hate but rather a well thought out, long-term build up of disdain for the awkwardness of cookie tracking. It seems to me that there are too many variables for it to be practical or fully reliable: There is the… [Read more…]
March 21, 2011
“They may not be worth much, but after all, they’re property and portable. It don’t signify to you, with your brilliant lookout, but as to myself, my guiding star always is, get hold of portable property.” (Wemmick to Pip, Chapter 24, Great Expectations by Charles Dickens) Charles Dickens knew the value of portable property. In… [Read more…]
April 4, 2011
Did you know that smartphones outsold desktop PCs in 2010? More than half of all Internet activity is now via mobiles. What does YOUR website look like on a smartphone? The great news is that mobile websites are simpler and cheaper to build than desktop websites. If you are curious about Mobile Search, you can… [Read more…]
April 18, 2011
The Google +1 button was recently launched. http://www.google.com/+1/button/ http://www.guardian.co.uk/media/pda/2011/mar/30/google-plus-one It incorporates social networking into Search. Once signed in, you will be able to “+1″ search results and sites that you “like”, similar to Facebook’s “like” functionality. It is a bit like being a tour guide on the Web, for your network of contacts. Word of… [Read more…]
May 9, 2011
You can download a free copy of “The Mobile Movement: Understanding Smartphone Users”, a study from Google and Ipsos OTX, an independent marketing research firm, among 5,013 US adult smartphone users at the end of 2010. To casually drop into conversation..“71% of smartphone users search because of an ad they have seen either online or offline;… [Read more…]
May 16, 2011
Apple is number one in the “Brandz” Top 100 Global Brands 2010 list. The iPhone and iPad helped Apple to end Google’s four year run at the top of the global brand power list, “in a year when social media darling Facebook made its debut into the top 100”. Technology, search, food, coke, phones and cigarettes… [Read more…]
June 24, 2011
Here is the full list of Google AdWords behavioural targeting topics and sub-topics for you to download as a handy spreadsheet: Full List of Google AdWords Behavioural Targeting Topics Behavioural targeting is a new way for advertisers to target users. It is based on users’ interests and their recent browsing activity. For example, if I… [Read more…]
August 22, 2011
by Jude Murray on August 22, 2011 Last week, it was announced that Google has bought Motorola for $12.8bn. In the process, Google acquired a treasure trove of over 17,000 patents and 29,000 staff. The markets did not like the move and Google’s share value dropped by $90. Last month, a bankrupt Canadian mobile company,… [Read more…]
March 1, 2012
“The garage phone starts ringing off the hook when Ray’s tacky promotional video for his driving school turns out to be an internet hit. Paul begins to feel inadequate in work as Ray’s driving school takes off.” http://www.rte.ie/tv/faircity/videoextras.html
January 17, 2012
Source: apollogallery.ie via Jude on Pinterest
May 27, 2010
0